Oak Bay is a cornerstone community located on the southern tip of Georgian Bay. With a stunning golf club, marina, and existing subdivision, their newest phase of development was highly anticipated. As a growing vibrant community, Oak Bay celebrates the very best of the Georgian Bay lifestyle. 

In preparation for the next phase of development Oak Bay wanted to shake things up and give their audiences something completely different, capture their interest, and ultimately get potential buyers in the door. With a strong collection of info-based marketing assets, the missing ingredient was emotional connection to the opportunity and community offered at Oak Bay.

Sawmill brought in director Jesse Hunt to take the lead on creative and the end result was a passionate narrative. Searching for a sense of place and common identity, this story highlights how someone’s life can blossom when they find these pillars. Relationships, activities, and lifestyle are all outward expressions of our internal pursuits. Oak Bay offered the perfect landscape to bring this vision to life.