British Customs is the leading supplier of aftermarket accessories for Triumph motorcycles. With the mission of making customizations accessible to the everyday rider, this California-based brand is rekindling the flame between riders and their bikes.

Sawmill partnered with British Customs to build out the video content for their new Adventure Upgraded campaign: a three-part series celebrating The Search, The Build, and The Journey of customizing your Triumph to truly make it yours. Our objective was to show just how far a transformation can go with a few wrenches and some elbow-grease.

We started with the stock bike and literally built it with our own hands with the technical help from British Customs. From there, we put our team together and tackled the production of the campaign. The crew who collaborated with us on this project gave exponentially more than required, and enabled us to deliver three incredible pieces of content for British Customs to utilize in their 2019 season.